Hi. I'm highly experienced freelance medical copywriter, campaign conceptor, and former multi-agency creative director who's delivered uniquely differentiating work to over 350 healthcare clients, from multinationals to startups,
spanning a wide range of categories. My valued freelance clients benefit from 15+ years of creative leadership both in top healthcare agencies and as a freelancer, delivering compelling messages proven to engage targets and inspire action.
This page is meant as a quick overview to show my work in many medical categories, a wide range of styles and tonalities, and using my personable, category-savvy "peer-to-peer" copy. Other pages show long-form copy, campaigns, & more. Click to enlarge, and thanks for looking.spanning a wide range of categories. My valued freelance clients benefit from 15+ years of creative leadership both in top healthcare agencies and as a freelancer, delivering compelling messages proven to engage targets and inspire action.
NEW BRANDING TAGLINE/HEADLINE/AD FOR ABBOTT VALVES
Part of branding brochure for electrophysiology leader
Introduction of powerful disruptive technology
Surgerical technology ad
Compelling physician ad
Intro hemostasis tech
Part of intro brochure for new hemostasis tech
Differentiate the brand
Boston Scientific: Make an innovation ad that's innovative.
PHARMA—Biogen Idec's Zevalin radioimmunotherapy
Care Credit B-to-B System ad
Ad encouraging off-label use w/out saying so
Introduction campaign for Edwards valve upgrade
Part of Canon Medical Imaging campaign
Hemostasis made simple
Retail CooperVision campaign for optometrist offices
Stem cell processing & storage
Part of intro campaign for disruptive new technology
Cover—full-line brochure
Genomic research tech
Branding line for Boston Sci
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.
Treat glaucoma when you repair cataracts
Brain surgery balloon line
Differentiate w edgy ad
Comprehensive surgical line for interventionalists
Intro disruptive surgical tech
Technology breakthrough
Initiative for Lilly's Zygris drug ICU mgmt tech
Proteomics research tech
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.
Demonstrate the value of hospital needle safety emotionally.
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportPHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.unity for Perjeta's benefits.
Demonstrate superior power without claiming superior power.
