NEW BRANDING TAGLINE/HEADLINE/AD FOR ABBOTT VALVES
Part of branding brochure for electrophysiology leader
Introduction of powerful disruptive technology
Comprehensive surgical line for interventionalists
Compelling physician ad
Introduction campaign for Edwards valve upgrade
Branding line for Boston Sci
Boston Scientific: Make an innovation ad that's innovative.
Differentiate the brand
PHARMA—Biogen Idec's Zevalin radioimmunotherapy
Ad encouraging off-label use w/out saying so
Part of Canon Medical Imaging campaign
Intro hemostasis tech
Part of intro brochure for new hemostasis tech
Part of intro campaign for disruptive new technology
Surgerical technology ad
Demonstrate superior power without claiming superior power.
Care Credit B-to-B System ad
Hemostasis made simple
Retail CooperVision campaign for optometrist offices
Stem cell processing & storage
Cover—full-line brochure
Genomic research tech
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.
Treat glaucoma when you repair cataracts
Brain surgery balloon line
Differentiate w edgy ad
Intro disruptive surgical tech
Technology breakthrough
Initiative for Lilly's Zygris drug ICU mgmt tech
Proteomics research tech
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.
Demonstrate the value of hospital needle safety emotionally.
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportPHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.unity for Perjeta's benefits.
