- Hi. I'm an experienced, multifaceted , multi-decade freelance medical copywriter & conceptor, with past clients including top medical agencies and over 200 healthcare companies.
- My wide-ranging background gives me deep healthcare understanding across a comprehensive range of medical categories, strategies, media, and messaging needs.
- As a result, I deliver wide stylistic versatility, engaging copy, differentiating & compelling concepts, quick-start capabilities, and zero drama.
- My wide-ranging background gives me deep healthcare understanding across a comprehensive range of medical categories, strategies, media, and messaging needs.
- As a result, I deliver wide stylistic versatility, engaging copy, differentiating & compelling concepts, quick-start capabilities, and zero drama.
This overview of my concept & copy work covers a range of styles, voices, & categories. Other pages show long-form copy, social, campaigns, & more. Click to enlarge, & contact me for samples in other categories.
Part of branding brochure for electrophysiology leader
NEW BRANDING TAGLINE/HEADLINE/AD FOR ABBOTT VALVES
Introduction of powerful disruptive technology
PHARMA—Biogen Idec's Zevalin radioimmunotherapy
Compelling physician ad
Boston Scientific: Make an innovation ad that's innovative.
Comprehensive surgical line for interventionalists
Part of Canon Medical Imaging campaign
Introduction campaign for Edwards valve upgrade
Intro hemostasis tech
Part of intro brochure for new hemostasis tech
Part of intro campaign for disruptive new technology
Differentiate the brand
Surgerical technology ad
Demonstrate superior power without claiming superior power.
Care Credit B-to-B System ad
Ad encouraging off-label use w/out saying so
Hemostasis made simple
Retail CooperVision campaign for optometrist offices
Stem cell processing & storage
Cover—full-line brochure
Genomic research tech
Branding line for Boston Sci
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.
Treat glaucoma when you repair cataracts
Brain surgery balloon line
Differentiate w edgy ad
Intro disruptive surgical tech
Technology breakthrough
Initiative for Lilly's Zygris drug ICU mgmt tech
Proteomics research tech
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.
Demonstrate the value of hospital needle safety emotionally.
PHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportPHARMA: Genetech Perjeta chemotherapy: Remind breast surgeons to screen for HER2+ patients BEFORE surgery—the only opportunity for Perjeta's benefits.unity for Perjeta's benefits.
