Examples of full campaign and their extensions, executed in ads, brochures, social, web, video.
Hover for preview information, and click to enter a campaign—each of which explores extensions through various media, delivery formats, and other iterations.
Bausch + Lomb Surgical — (A J&J Company)
AD, BROCHURE, WEBSITE for new technology launch
EV3 Neurovascular
ThermoGenesis
DRUG DISCOVERY / LABORATORY
REBRANDING CAMPAIGN
ABBOTT CONGENITAL SOLUTIONS
PEDIATRIC CARDIAC SURGERY
SOCIAL MEDIA CAMPAIGN: Launch a first-and-only, groundbreaking device for saving preemies.
Novare
SURGICAL DEVICES
Aggresively introduce innovative new surgical devices from as-yet unknown company.
Biogen idec
PHARMA
Promote the company's radio-immunotherapy monoclonal antibody drug for NHL, and their helpful "Concierge" program.
Molecular Diagnostics
NANOSPHERE
INTRODUCE AN UNKNOWN INNOVATOR as offering a simplified, fast, and accurate breakthrough applicable to many needs.
CORDIS
INTERVENTIONAL
GUIDEWIRE FULL-LINE CAMPAIGN
Beeken
HEMOSTASIS, EMERGENCY MEDICINE
Introduce a new "single-serving" hemostatic solution applicable to many areas.
Biosense Webster (J&J)
ELECTROPHYSIOLOGY
Corporate Re-Branding Campaign
INTERVENTIONAL CATEGORY COLLECTION:
Presenting a wide variety of my interventional work.
PHARMA
GENETEC—PERJETA CHEMOTHERAPY
Use a clever visual and headline combination of a scalpel morphing into a pen (for prescribing) to encourage surgeons to check a breast cancer patient's HER2 status before operating—and refer to an oncologist for Perjeta RX if eligible—because women can't benefit from Perjeta after surgery.